Become a Design Professional

Enroll in our comprehensive courses and transform your passion into a profession. Master the latest design tools and techniques with Viewpoint Designs, Melbourne's premier design education provider. We equip you with the skills and knowledge to not just enter, but lead in the dynamic world of visual design and marketing. Our expert-led courses are meticulously crafted to ensure you're industry-ready, capable of creating impactful visual solutions from day one. Join a community of aspiring designers and innovators, and let us help you turn your creative spark into a blazing career.

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Viewpoint Designs Team

Our Mission

At Viewpoint Designs, nestled in the creative heart of Melbourne, our mission extends beyond simply teaching design. We are dedicated to cultivating a generation of visual innovators and strategic thinkers. We believe that design is not just about aesthetics; it's about communication, problem-solving, and creating meaningful experiences. Our mission is to empower each student with not only the technical skills but also the critical thinking and creative confidence to excel in the ever-evolving landscape of visual design and marketing. We strive to be more than just educators; we are mentors, guides, and partners in our students' journeys to design excellence.

Located at 27 Collins Street, Level 14, Melbourne, we are more than just a training center; we are an integral part of Melbourne's vibrant design community. Viewpoint Designs was established with the vision to bridge the gap between academic learning and industry demands. Our founders, seasoned professionals in visual design and marketing, recognized the need for practical, industry-focused education. From this vision, Viewpoint Designs was born, committed to delivering courses that are not only theoretically sound but also deeply rooted in real-world applications. Our location in the bustling CBD of Melbourne places us at the epicenter of Australian design and innovation, allowing us to foster strong connections with industry leaders and provide our students with unparalleled opportunities.

Our commitment to excellence is unwavering. We continuously update our curriculum to reflect the latest industry trends, software advancements, and design methodologies. Our instructors are not just academics; they are practicing professionals who bring their current industry experience into the classroom, providing students with insights that are both current and relevant. We pride ourselves on creating a learning environment that is collaborative, supportive, and challenging, encouraging students to push their creative boundaries and achieve their full potential. At Viewpoint Designs, we are shaping the future of design, one student at a time.

Our Design Courses

Explore our range of courses designed to cater to various skill levels and career aspirations in visual design and marketing. Whether you're just starting out or looking to specialize, we have a course for you.

Why Choose Viewpoint Designs?

Discover the advantages of learning with us. We provide a unique learning environment focused on practical skills, industry connections, and career advancement. Choosing Viewpoint Designs means opting for a pathway to design excellence that is tailored to propel you to the forefront of the industry.

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Expert Instructors

At Viewpoint Designs, you will learn directly from industry-leading designers and marketing professionals who bring years of practical, real-world experience into the classroom. Our instructors are not just educators; they are passionate mentors deeply committed to nurturing the next generation of design talent. They are carefully selected for their expertise, industry recognition, and proven ability to inspire and guide students to achieve their full potential. Learning from these experts means gaining insights that go beyond textbooks, benefiting from their hands-on experience and industry-honed perspectives.

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Practical Skills Focus

Our courses are meticulously designed with a strong emphasis on practical application and skill development. We believe in learning by doing, which is why our curriculum is rich with hands-on projects, real-world case studies, and interactive workshops. This approach ensures that you not only grasp the theoretical concepts but also gain the essential job-ready skills that employers are actively seeking. By focusing on practical skills, we ensure that our graduates are not just academically knowledgeable but also immediately valuable in professional design environments.

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Industry-Relevant Curriculum

In the fast-paced world of design and marketing, staying ahead requires continuous adaptation and learning. Our curriculum is dynamically updated to reflect the latest industry trends, emerging technologies, and evolving best practices. We work closely with industry advisors to ensure our course content is not only current but also forward-thinking, preparing you for the challenges and opportunities of tomorrow's design landscape. This commitment to relevance ensures that your education at Viewpoint Designs remains cutting-edge and highly valuable throughout your career.

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Flexible Learning Options

We understand that our students have diverse lifestyles and commitments. To accommodate this, Viewpoint Designs offers a range of flexible learning options, including both online and in-person classes. We provide various scheduling options to fit your personal and professional needs, ensuring that education is accessible and convenient for everyone. Whether you prefer the structured environment of a classroom or the flexibility of online learning, we have options designed to support your learning journey.

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Career Support

Your success is our priority, and our commitment extends beyond the classroom. Viewpoint Designs offers comprehensive career services to support your professional journey. Benefit from personalized portfolio reviews to refine your presentation, receive job placement assistance to kickstart your career, and take advantage of networking opportunities to connect with industry professionals. Our career support services are designed to empower you to confidently launch and advance in your design career, providing you with the resources and connections you need to succeed.

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Prime Melbourne Location

Study in the heart of Melbourne's CBD, a vibrant hub of creativity and innovation. Our location places you at the center of a thriving design community, surrounded by leading creative businesses and abundant networking opportunities. Being situated in Melbourne's CBD not only offers you a stimulating learning environment but also positions you perfectly to tap into the city's rich design culture and industry connections. Immerse yourself in a location that inspires creativity and fosters professional growth.

Meet Your Lead Instructor

Get to know Antonio Rossi, our Head of Design and lead instructor, who brings years of industry experience and a passion for teaching. Antonio is the cornerstone of our educational program, dedicated to shaping the future of design through mentorship and expert instruction.

Antonio Rossi

Antonio Rossi

Head of Design & Lead Instructor

Antonio Rossi is not just an instructor; he's a visionary design leader with over 15 years of rich experience in the dynamic fields of visual design and marketing. As Head of Design at Viewpoint Designs and your lead instructor, Antonio is deeply committed to fostering the next wave of design professionals. Throughout his illustrious career, Antonio has spearheaded design teams for a multitude of highly successful campaigns, consistently delivering innovative and impactful visual solutions. His passion for design is only matched by his dedication to education, making him an exceptional mentor to aspiring designers. Antonio's academic credentials include a Master's degree in Design, underpinning his deep theoretical knowledge, and he is also an Adobe Certified Expert, validating his practical skills and software proficiency. Connect with Antonio on LinkedIn to learn more about his professional journey and insights.

Student Success Stories

Read what our students are saying about their experience with Viewpoint Designs courses and how it has profoundly impacted their careers. Their stories are a testament to the transformative learning experience we offer.

Course Curriculum Highlights

Get a detailed glimpse into the comprehensive curriculum of our Brand Identity Masterclass. Understand the key modules and essential skills you will acquire, setting you on a path to design mastery.

This module lays the groundwork for understanding what constitutes a strong brand identity. We begin with a comprehensive introduction to branding, exploring its significance in today's market and its impact on business success. Students will learn to dissect and understand the various elements that make up a brand, from visual components like logos and color palettes to intangible aspects such as brand voice and personality. A critical component of this module is competitive brand analysis, where students will learn to evaluate and compare different brands within an industry to identify best practices and differentiation strategies. We will also guide students through the process of defining their brand's core values and mission, ensuring that the brand identity is built on a solid and authentic foundation. This module is designed to provide a robust theoretical framework and practical tools to start building effective brand identities.
Building upon the foundational knowledge from Module 1, this module dives deep into the visual aspects of brand identity. Logo design principles are a central focus, where students will learn the fundamentals of creating effective and memorable logos, exploring different logo types, and understanding the principles of visual hierarchy and simplicity. Typography in branding is another key area, covering font selection, pairing, and hierarchy to ensure brand readability and personality. We will also delve into color psychology, exploring how different colors evoke emotions and communicate brand values, guiding students in creating effective brand color palettes. Imagery and visual style guides are also covered, teaching students how to select and use images and develop visual guidelines that maintain brand consistency. Finally, students will engage in creating brand mood boards, a visual tool to explore and refine the overall aesthetic direction of a brand. This module is highly practical, focusing on hands-on exercises and design projects to solidify visual design skills.
Module 3 shifts focus to the verbal and communicative aspects of brand identity, emphasizing the importance of brand voice and messaging. Students will learn the nuances of developing a consistent brand voice across all communication channels, ensuring that the brand speaks with a unified and recognizable tone. Crafting compelling brand stories is a significant part of this module, teaching students how to narrate the brand's journey, values, and unique selling propositions in an engaging and memorable way. We will also explore messaging strategies across different platforms, from websites and social media to print and advertising, ensuring that the brand message is tailored and effective for each medium. Brand communication strategies will be discussed, covering aspects like content marketing, PR, and customer service communications, all aimed at building a cohesive and impactful brand presence. This module is designed to equip students with the skills to articulate and communicate their brand identity effectively through words and narratives.
The final module, Module 4, is dedicated to the practical implementation and long-term management of brand identity. Students will learn the process of creating comprehensive brand guidelines, a crucial document that ensures consistency and clarity in all brand expressions. This includes detailed specifications for logo usage, color palettes, typography, imagery, and brand voice. Implementing brand identity across various digital and print materials is a key focus, covering everything from website design and social media templates to business cards and brochures. Brand management strategies will be discussed, teaching students how to oversee and maintain brand consistency over time, adapt to market changes, and protect brand assets. Brand evolution is also addressed, exploring how brands can and should evolve while staying true to their core identity. This module is geared towards ensuring students can not only create brand identities but also effectively manage and implement them in real-world scenarios, setting them up for success in brand management roles.

Enroll Today - Investment & Options

Choose the enrollment option that best suits your needs and start your journey towards becoming a design professional. We offer flexible plans to accommodate different learning preferences and career goals.

Basic Course Access

$499

One-Time Payment

  • Access to all course modules
  • Downloadable resources and templates
  • Certificate of completion
  • Standard student support

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Premium Course Package

$799

One-Time Payment

  • All Basic features
  • Personalized feedback sessions with instructors
  • Professional portfolio review and critique
  • Exclusive access to community forum and networking events
  • Priority student support

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Frequently Asked Questions

Find answers to common questions about our courses, enrollment process, and learning experience. We've compiled a list of FAQs to help you make an informed decision about joining Viewpoint Designs.

No prior design experience is required for our introductory courses such as Graphic Design Essentials and Web Design Professional. These courses are designed to welcome beginners and guide you through the foundational concepts. For our advanced courses, like the Brand Identity Masterclass and UI/UX Design Bootcamp, while no formal prerequisites are strictly necessary, a basic understanding of design principles or some experience in a related field can be beneficial to maximize your learning experience. We encourage students of all backgrounds and skill levels to apply and explore their passion for design with Viewpoint Designs.
Viewpoint Designs is committed to providing flexible learning options to suit diverse student needs. We offer both fully online courses and in-person courses at our Melbourne CBD location. The delivery format varies by course, so we recommend checking the specific course details on our website for information on whether a course is offered online, in-person, or in a hybrid format. Our online courses are designed to be highly interactive and engaging, utilizing a variety of digital tools and platforms to ensure a rich learning experience comparable to our in-person classes. We strive to provide accessible and high-quality design education regardless of your location or learning preference.
Yes, upon successful completion of any course at Viewpoint Designs, you will receive a certificate of completion. This certificate is a formal recognition of your achievement and the skills you have acquired throughout the course. It serves as a valuable credential to showcase your design education and expertise to potential employers or clients. Certificates are typically issued in digital format, making them easy to share on professional networking platforms like LinkedIn or include in your digital portfolio. For those who require a physical copy, we can arrange for a printed certificate to be mailed to you upon request. We believe in acknowledging and celebrating the hard work and dedication of our students, and the certificate of completion is a testament to your commitment to design excellence.
At Viewpoint Designs, we strive to make the enrollment process as convenient as possible by offering a variety of payment methods. We accept major credit cards, including Visa, MasterCard, and American Express, for secure online transactions. We also support payments through PayPal, a widely trusted and secure online payment platform. For students who prefer bank transfers, this option is also available; please contact our admissions team for bank details and instructions. In certain circumstances, we can also accommodate alternative payment arrangements. If you have specific payment needs or questions, please do not hesitate to reach out to our finance department, who will be happy to assist you in finding a suitable payment solution. Our goal is to ensure that payment is straightforward and accessible for all prospective students.

Contact Us

Have questions? Reach out to us for more information about our courses or enrollment process. Our friendly team is here to assist you with any inquiries you may have.

Contact Information

Address: 27 Collins Street, Level 14, Melbourne, Victoria, 3000, Australia

Phone: +61 3 9000 0000

Email: info@viewpointdesigns.com.au